I have learned that excellence in lubrication is just as difficult to realize as it is rare to find. The reasons for this are many. One simple explanation is the field of lubrication is a specialty that takes education and years of experience to master – like most professions.

Companies employ professionals with specialized skills indeed (computer science, finance, marketing, etc.), but how often have you heard of a recruiter going to a college campus to interview and hire lubrication professionals? I’ve never heard of this.

Likewise, I know of no colleges or universities in North America with degree programs in lubrication. No wonder excellence in lubrication is so rare. Do you sense an opportunity here?

Lacking real knowledge in lubrication, companies must still make lubrication decisions. Decisions often seem straightforward on the surface, but below this surface, they are plagued with pitfalls that can cost companies dearly.

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