I remember my first day at a new job in 1981. This is the job that launched me into a 32-year career in lubrication. My first assignment was to conduct a telephone survey of industry professionals on various topics related to oil analysis and contamination control. I quickly learned that the industry was suffering from stagnant practices and lethargic attitudes. It was not too long thereafter when I began to have second thoughts about the wisdom of pursuing lubrication as a career path. Perhaps some of you have had similar feelings.

It took a while, but I eventually came to realize that what seemed like a dismal state in an old and generally unexciting field was actually a huge opportunity in disguise. It reminds me of the story of the two shoe salesmen. They were both sent by their factory to Africa to see if there was a market for their product. The first salesman quickly reported back: “This is a terrible business opportunity. No one wears shoes.” The second salesman reported back: “This is a fantastic business opportunity. No one wears shoes.” At first I saw the lubrication field like the first salesman. I soon came to realize the enormous potential that it actually represented.

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