Jim Fitch interviewed by Robert Bittner (Staff Editor)
Compoundings Magazine
In Fitch’s experience, such sustainability assessments hinge on manufacturers being committed co sustainability, not on consumer demand. “In general, I don’t think consumers are clamoring for more sustainable products,” he said, noting that price is a more prevalent concern. “It’s up to the manufacturers and distributors to explain the long-term value in sustainable lubricants, which are premium products,” and may not be a customer’s first choice due to cost. “I don’t think the public is aware in the way they need co be [regarding sustainability] . As an industry, we can do a better job of educating the consumer co understand everything that goes imo producing an effective and safe lubricant and how much is involved in recycling, reusing or safely disposing of chat lubricant,” Fitch added. When it comes to the state of regulations and compliance regarding sustainability, Fitch acknowledged the impact of the Environmental Protection Agency on engine design and fuel consumption, which has led to lower-viscosity oils with lower polluting emissions. Yet he has seen little industrial regulation directly tied co sustainability and the environment, with the exception of disposal regulations, which vary from state to state and have no overarching federal standard. In the absence of a federal vision, some in the industry have taken proactive measures that focus on advances in lubricant reuse, recycling and reconditioning. “For example,” Fitch said, “SKF RecondOil is marketed as a service that offers the capability co continuously regenerate oil, restoring i c co a healthy state. “Some oil customers have machines holding, in some cases, tens of thousands of gallons of oil,” he explained. “The cost of changing that oil is enormous. And sometimes the only deficiencies in that oil are that a particular additive has been consumed and contaminants need to be removed.